Your Blog.
Your Domain.
Host any blog on yourdomain.com/blog.
Live in 2 minutes. Zero code required.
Works with Your Favorite Platforms
Connect any blog platform to your domain
Why BlogPath?
Simple, powerful blog redirection for modern websites
Lightning Fast
Served from edge locations worldwide with smart caching. Your users won't notice a thing.
Secure & Reliable
Powered by a globally distributed edge network with enterprise-grade security.
Easy Setup
Configure redirects in minutes. No code changes needed. Just point your domain and go.
Why Host Your Blog at a Subdirectory?
The difference between blog.yoursite.com and yoursite.com/blog can make or break your search rankings.
The Old Way
Treated as separate websites by Google, splitting your SEO authority across multiple domains.
The Smart Way
All content under one domain, building your site's authority with every post you publish.
Consolidated Domain Authority
Every page on your website contributes to your domain's overall "authority" in Google's eyes. When your blog is on a subdomain, all those valuable blog posts are building authority for a different domain. With a subdirectory, every article you publish strengthens your main site.
Link Equity Flows to Your Main Site
When other websites link to your blog posts (and they will, if your content is good), that "link juice" flows directly to your main domain. This boosts your entire site's ranking potential—not just your blog. With a subdomain, those links only help your blog, leaving your main site behind.
Unified Trust & Credibility
Search engines build trust profiles for each domain. Your main website's age, history, and reputation should extend to your blog. When they're on the same domain, your blog inherits your site's credibility from day one. A new subdomain starts from zero.
Faster Indexing
Google crawls established domains more frequently. When your blog is part of your main site, new posts get discovered and indexed faster. This means your content shows up in search results sooner, driving traffic while it's still fresh and relevant.
Real results from companies that made the switch
organic traffic increase
Pink Cake Box after moving blog to subdirectory
traffic to top blog posts
Obility B2B client case study
traffic drop moving away
IWantMyName after switching to subdomain
The SEO community overwhelmingly recommends subdirectories for blogs.
While Google says they can handle both structures, real-world testing consistently shows subdirectories outperforming subdomains for organic traffic growth.
The Industry Has Spoken
The world's most successful companies use subdirectories for their blogs. They invest millions in SEO—there's a reason they chose this approach.
Hosts their content marketing blog at hubspot.com/blog as part of their main domain.
The SEO authority uses a subdirectory for their own blog at moz.com/blog.
Runs their e-commerce blog at shopify.com/blog under their main domain.
Powers their automation blog at zapier.com/blog as a subdirectory.
How It Works
Get started in three simple steps
Connect Your Blog
Add your WordPress, Ghost, or other blog platform URL to your BlogPath dashboard.
Set Your Path
Choose your custom path like /blog or /articles.
Go Live
Update your DNS settings and your blog is live on your domain. It's that simple.
Common Questions
Is a subdomain really that much worse for SEO?
While Google has said they can understand subdomains are related to the main site, the reality is that subdirectories consistently outperform subdomains in SEO tests. Why take the risk when the solution is simple?
Will this affect my existing blog content?
No. BlogPath proxies your existing blog content to your subdirectory path. Your blog stays exactly where it is—we just change how people access it.
What about my existing SEO rankings?
BlogPath helps you set up proper redirects so search engines understand your content has moved. Over time, the SEO benefits of the subdirectory structure will compound.
How long until I see SEO improvements?
SEO is a long game. You may see initial improvements within weeks as your new content gets indexed faster, but the full benefits of consolidated domain authority build over months.
Stop Splitting Your Domain Authority
Every day your blog is on a subdomain is another day you're leaving SEO on the table. Make the switch today.