Move Blogger to a Subdirectory Fast: Low-Code 2025 Guide
Blogger on a subdomain splits authority. A reverse proxy lets you keep your templates and serve everything at /blog with minimal code.
Table of Contents
- Why move Blogger to /blog
- How a proxy keeps Blogger intact
- Setup steps
- Images, redirects, and feeds
- Performance tuning
- SEO and tracking checks
- Launch checklist
- Internal linking & content refresh
- Analytics and attribution
- Advanced FAQ
- Why choose BlogPath.io
- Related posts
Why move Blogger to /blog
- Consolidate link equity and brand SERPs.
- Keep analytics and conversions under one property.
- Improve eligibility for sitelinks and snippets.
How a proxy keeps Blogger intact
- Routes
/blog/*to your Blogger custom domain (e.g.,blog.origin.example.com). - Strips
/blogfrom upstream path; preserves query strings and headers. - Adds edge caching for static assets; shields origin with WAF/CDN.
Setup steps
- Set a custom domain in Blogger that the proxy can target.
- Configure proxy rules:
/blog/*→ origin; exclude admin endpoints. - Enable SSL; force HTTPS; keep DNS TTL low for rollback.
- Keep canonical URLs pointing to
/blogpaths. - Update sitemap location to the
/blogversion.
Images, redirects, and feeds
- Cache images at the edge; convert to WebP/AVIF when possible.
- 301 any old subdomain URLs to
/blogequivalents. - Ensure RSS/Atom feeds are accessible and not over-cached.
Performance tuning
- Cache HTML cautiously; bypass for preview/auth if used.
- Use Brotli/Gzip; set long TTL for CSS/JS with versioning.
- Test Core Web Vitals with PageSpeed Insights.
SEO and tracking checks
- Verify Search Console for the root and submit the
/blogsitemap. - Move GA/Tag Manager to fire on
/blog; preserve consent flows. - Confirm referrers are passed; avoid cross-domain session breaks.
Launch checklist
- Crawl parity: 200/301/404 match between origin and proxied paths.
- Forms, search widgets, and comments function through the proxy.
- No mixed content; HSTS/HTTPS forced.
- Monitor 404s and fix within 24 hours.
Internal linking & content refresh
- Add 4–8 internal links from this guide to product pages, migration checklists, and related proxy articles (e.g.,
cloudflare-workers-blog-redirect.md,nginx-blog-subdirectory.md). - Update 3–5 of your highest-traffic Blogger posts with fresh stats and add links back to this migration guide to accelerate reindexing.
- Create a small pillar on “Blogger SEO” and link cluster posts (speed, images, internal links) to and from it.
- Refresh meta descriptions with primary keywords in the first 155 characters; keep titles near 60 chars.
Analytics and attribution
- Use the same GA/Tag Manager container for main site +
/blogto avoid cross-domain session splits. - Annotate the migration date in analytics; compare 30/60/90-day deltas for sessions, CTR, and CVR.
- Track assisted conversions that include blog touchpoints; Blogger-to-product flows often rise after moving to
/blog.
Advanced FAQ
Can I keep the same Blogger theme?
Yes. The reverse proxy leaves templates intact; only the path and host change for visitors.
What about comments and forms?
Test through the proxy and bypass cache on form endpoints. Add bot controls (CAPTCHA or edge challenges) to reduce spam.
Do I need hreflang?
If you publish in multiple languages, keep existing hreflang tags and ensure they now reference /blog URLs.
Should I block the origin?
Yes. Lock down the origin host so only the proxy can reach it; prevents duplicate content on the old subdomain.
Why choose BlogPath.io
- No-code DNS cutover instead of writing proxy configs; lower risk for Blogger users.
- Global CDN caching + origin shielding + uptime SLAs.
- Observability for cache hits, 404s, Core Web Vitals—without custom logging.
- Fast rollback with low TTL DNS and managed edge rules.